Cambridge University Press & Assessment has launched a new extension of its brand for its English learning and assessment products, used around the world by millions of students and teachers. This includes Cambridge English Qualifications, courses, support, and digital resources to help people learn English and prove their skills to the world. Cambridge’s new look and feel for its English range also includes the promise “where your world grows.”
Francesca Woodward, global managing director for English, says the new brand will give the organization a strong, single identity going forward: ‘‘Last year we combined our publishing and assessment operations, and now our team works even more closely together to deliver the very best solutions for English language learners and teachers worldwide. In the past, learners and teachers have taken exams and used textbooks and digital resources from different parts of our Cambridge family, and our new single brand for English brings all of this together under one roof. It helps us to show the world that we create unique learning and assessment experiences that could only come from Cambridge.”
Woodward added, “As part of our commitment to the environment, we’re not asking our partners and distributors around the world to throw away existing branded materials. We want them to take a step-by-step approach to the transition to our new Cambridge brand for English.”
www.cambridge.org/english
